The eCommerce business has been growing steadily. Thanks to the changing behavior of customers’ shopping patterns, this continuous growth trend is quite promising for years to come. Research from McKinsey found out that there’s a 15-30% increase in consumers who buy online due to pandemics. And the same institute also suggests that the growing trend of online shops has even reached more milestones because since we are not out of the COVID-19 situation.
For a business person, this future-proof growth is lucrative. However, launching a standalone eCommerce website is not going to bring massive success. It would help if you had the right tool to reach your goal. However, choosing the right one might be difficult because there are too many options as well as if you lack technical expertise, you might end up investing in the wrong tool. But we can help you in this regard. As a website development company, we closely worked with successful eCommerce businesses, and according to our experience, the below tools are the ones you need for continuous growth.
Payment tool- An eCommerce business is nothing without having a functional and efficient online payment platform or tool. Without giving the option to pay online for an ordered service or product, your prospects are not going to return or do transactions at all. Fortunately, there are several third-party tools or payment platforms available to manage online payment quite easily. PayPal and Stripe are two noteworthy solutions available to integrate today. But, if you are thinking of a more tailored solution, we can make your own payment platform. We have years of experience in making such a tool that offers you personalization and scalability, and you will own the platform too.
Analytic tool- Considering that your website is running well, it is taking payment seamlessly; now, what you need is an analytic tool. A dedicated tool that can track, keep a record, and analyze the pattern of the sales. These metrics are the building block of your eCommerce website.
Without the most accurate metrics, you won’t know what must be done and the steps you should avoid for the betterment of your business. Therefore, you must pick the right eCommerce performance analyzer like Kiss Metrics. Besides this, you can connect the website to an analytics tool corresponding to the search engine for sales, traffic, session, and many more essential metrics.
Email tool- Did you know, keeping your customers with you is easier than finding a new one? But, how would you keep them coming back for more? Well, the easiest way to do so is by using better marketing tactics. Unfortunately, social media is crowded, and customers get bombarded with ads. To attract customers, use personalized emails instead.
An email is still one of the best ways to promote services and products as well as helps to keep the conversation going! MailChimp is an amazing tool that has essential features that automate many tasks; sending emails on behalf of your business is one of many.
E-commerce business could be a great opportunity that can bring new opportunities. But to ride on the success wave, you need the right tool and a team of professional eCommerce web developers who can integrate them in the right manner to elevate their efficiency and effectiveness.
If you have shortlisted the tools that need help in integration, or want to develop an eCommerce business from scratch, get in touch with us. We have years of experience and expertise in building eCommerce websites that deliver results. So if you are looking for a reliable, experienced, and professional team of developers, contact us now.